‘Unboxing’ Is So Hot Right Now

Fun fact: Unboxing, or unboxing videos to be more clear, is nothing new. I figured the phenomenon was a couple of years old, but nope, I was wrong.

When googling “trend of unboxing videos” I came across this article, “Unboxing Videos: The Latest Internet Trend That I’m Behind On” from Information Week, dated Dec. 12, 2006.

You read that right … 2006. People have been filming themselves unboxing products for a decade, and it’s not getting old. Originally started with the filming of opening packages of hot new tech and gadgets (such as a PS3 unboxing video that gained over 71,000 views between Nov. 11, 2006 and Dec. 7,  2006), it still goes strong in the tech community.

Seriously, check out the awesome UNBOXED video series from fellow editor/vlogger Rob Stott, including the one below that gets major Sass Marketing points for featuring a little “Say Anything.”

Source: http://www.targetmarketingmag.com/

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