Although SEO continues to evolve and change at a seemingly lightning pace, the fundamentals like HTML titles, meta descriptions and headers remain just as important as they always were. All three are buried deep within the HTML code for your website.
If you, like many business owners, are not fluent in HTML, you might have no idea how to find and edit these meta tags. Here is what you need to know for each one.
Each Web page’s title is displayed in the browser, but not actually on the page itself. To see the title of a particular page, bring the page up in your browser and read the name of the tab it is in. However, tabs often cut off titles. To view the entire title, or to edit it, open up the HTML code for your Web page, which is much easier than it sounds.
With the page open in a browser on a Windows computer, simply right click with your mouse anywhere on the body of the page. Select the option that reads “View Source” or “View Page Source.” A new page will open with all of the HTML and other code for the page in question. If you are not familiar with HTML, it might look like gibberish.
Near the top of that page of code, look for the bracketed word “title,” like this: <title> and </title>. All of the text between the opening and closing title brackets is your Web page’s title. Make sure it is less than 55 characters and attention-grabbing, and the keyword phrase you want to rank for is present.
A Web page’s meta description is like an ad, or preview, of the page’s content. It does not directly influence Google rankings, but it helps to generate more clicks when viewers read it in search results. However, the meta description does not appear anywhere on the web page. To access it, again you’ll need to “View Source” or “View Page Source” following the instructions above.
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