Twitter Moments: How Marketers Can Tell a Richer Story

Twitter Moments: How Marketers Can Tell a Richer Story

For all B2B marketers and content creators out there, you now have a chance to transform your Tweets into rich stories that grab your audience’s attention. How? Through Twitter Moments.

‘Moments’ is Twitter’s hottest new feature that’s gotten everyone eager to try it out. It allows you to easily curate stories and showcase the very best of what’s happening on Twitter. Moments serve as another way to keep track of your favorite Tweets, or to create your own engaging digital slideshow. In other words, you can choose your favorite Tweets from your accounts or others, and combine them into a beautiful story.

Previously, Twitter only gave an exclusive group of users (its employees and news publishers) the privilege to create Moments. Luckily for you though, it’s now available for everyone!

But how can you as a B2B marketer get started with Twitter Moments to create eye-catching and viral-worthy masterpieces? Let’s go through the details.

How to View and Create your Own Moments?

If you simply want to view other users’ Twitter Moments, all you have to do is click the ‘Moments’ tab (and select any Moment that you’d like to explore from your preferred category e.g. Entertainment, News, Fun).

Note: The Moments tab is currently available in the United States, Canada (English), Australia, United Kingdom, Ireland, Brazil (Portuguese) and Mexico (Spanish).

Once you’ve entered a Moment, scroll down to view all the Tweets that it’s comprised of. From here you interact with the Moment in the same way that you would with any regular Tweet by retweeting, liking, or replying to it.



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