I’ve recently been exploring various tools to help manage our search engine marketing efforts. While there are many different options, the two that ultimately won over our subscriptions were Moz and Raven Tools.
While these tools each have their pros and cons, they both offer valuable insights. In this post, we will explore each tool – the highlights, benefits and features that can best help your marketing efforts.
Moz – formerly known as SEO Moz – allows you to gain insights into your social, search and link building efforts. A subscription with Moz will help you identify, optimize and measure organic search ranking opportunities and performance. By utilizing the tools and analytics, you will be able to get a deeper understanding of where to focus efforts in terms of keywords, link building and on-page optimization.
Moz’s keyword rankings tool allows you to track the performance of individual keyword searches across all major search engines. The keyword performance feature helps you understand what search entries are leading traffic to your site. By identifying the types of searches and content your audience is looking for, you can optimize your efforts accordingly.
This software also will help you get a deeper understanding of external inbound links. You can identify the number of links, where they are coming from, resulting traffic, trends over time and more. These insights will allow you to identify those sites that have high SEO authority so you can focus on generating inbound links from them to build search rankings.
- Pros: rank tracking for all major search engines, snapshot of rank changes over time for company and competitors, broken-link check and site usability, in-depth keyword features
- Cons: no social posting, weekly site crawl
Like Moz, Raven Tools is a great platform to help manage SEO efforts but it also has additional social and content features that Moz doesn’t offer. Raven allows you to monitor your social accounts activities all in one, real-time stream. You can also post directly from the tool.
Raven’s keyword tools are also very helpful for tracking your performance and search volume. You don’t get as much historical data or competitive insights as you would with Moz, however Raven does have the benefit of daily crawls instead of weekly.
When it comes to link authority, rankings and other key SEO metrics, a lot of the data is aggregated from Moz and Majestic SEO. You will still get good insights, just not as in-depth as you would get using Moz.
- Pros: ability to manage multiple accounts and clients, great on-site SEO insights, social media integration
- Cons: rank tracker only supports Google, keyword research tools
So which one is better? Should you subscribe to Raven Tools or Moz? The answer depends on your organization’s needs. As you can see, there are key differences between the tools. If you are heavily focused on search engine marketing and have another tool for managing social media, Moz might be best. If you are looking for a more comprehensive tool to help you manage multiple channels and campaigns, then your answer might be Raven Tools. Whichever of these tools that you choose, you will get powerful insights to put you on the path to success.
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