Don’t you just love this time of the year? Personally, Thanksgiving is my favorite holiday. This season is all about giving thanks and showing appreciation. A simple gesture such as saying, “thank you,” can go a long way.
With your customers, it could make a huge difference. In fact, customer retention should be an integral part of your strategy. According to a study by Bain & Company on customer loyalty, customer retention can lead to an increase in profits of more than 25%.
So, how can you thank your customers before the competition? Here are a few ideas that work for our clients.
1) Thank them from January to December.
You can count on your competitors sending out thank you messages during the holiday season. Beat them to the punch. Consider sending your message at a different time or before the holiday rush. Thank them for subscribing to your newsletter. Thank them for a recent purchase – there are endless opportunities to thank them.
2) Thank non-buying prospects.
Who are these people? They are your non-buying prospects. They are the people who give you referrals. They are also your affiliates. Even though they are not purchasing (yet), let them know you appreciate them. A small act of thanks, like a handwritten note, can change their mind.
3) Thank customers by addressing a pain point.
Your customer is more than a number. Whether you address them by first name or solve a pain point, show them that you mean it. How? By sending a meaningful message. Learn what you’re customers are looking for, and be their solution.
4) Show that you value their feedback.
Customers want to feel heard. According to a Forrester Research study, only 37% of brands received good or excellent customer service index scores. This goes hand in hand with ignoring customer feedback. Put yourself in their shoes. What makes you feel valued as a customer? Address their complaints, and thank your customers for their feedback.
5) Remember customer milestones.
If you know your customer’s birthday or anniversary, send them a card (with or without) an offer. How long has your customer been with you? 2 years? 10 years? Send them a note to celebrate that milestone. This will add a personal touch to the relationship.
6) Surprise them with a reward.
You can do this with a milestone, or show appreciation for a customer’s recurring business. It can be in the form of an exclusive promotion, discount, event or reward card. I think it’s a nice surprise when my favorite brand gives me a discount or exclusive offer.
7) Utilize social media.
Facebook, Twitter, Snapchat, Instagram, etc. – give your customer a shout out. It conveys your appreciation to your customer and future prospects. This customer shout out by the clothing company, Everlane, is a great example.
Kirkwood Direct is largest service provider that offers comprehensive and effective end-to-end direct marketing communications solutions to their clients. It offers various services like Data Management/ Data Acquisition, Commercial Printing, Mailing Services, E-marketing and many more. Call (978) 642-0300 or visit site.