Redesigning a website is no easy feat. It takes months of planning, designing, writing copy, picking color schemes and selecting the perfect images. It’s certainly not cheap either. But if you’re going to take the plunge and give your website a makeover, you want to make sure that your customers and prospects will see the final product. If they can’t find your website, all of your efforts go to waste. This is why optimizing your website for search engines is a key step in the redesign puzzle.
Before you launch your new website, make sure you avoid these 6 common SEO mistakes.
1) Forgetting image alt text
Everyone loves images. They grab your attention, keep your interest and add meaning to a website page or blog post. However, search engine bots (or spiders) don’t see images the same way we do. This is why it’s important to make sure that every image you use also has an image alt text. Adding the alt text allows search engines to understand your images. When they understand the images, they can classify and rank them.
- Make it descriptive
- Include one or two keywords
- Easily check a page for image alt text and other key elements using this free SEO tool
2) Not using keywords correctly
When it comes to keywords, you want to dedicate some time and do your research. You want to avoid keyword stuffing your copy, and you want to make sure you are focusing on the right keywords as well. When doing your research, put yourself in your customers’ shoes. Think about what keywords and keyword phrases they’d use when searching for your product.
- Focus on keywords that have high search volume and low competition
- The goal is to get qualified traffic, so try and use specific keyword phrases
- Get keyword insights and recommendations with Google’s keyword planner tool
3) Anchor text
Click here. Buy now. Sure, these are great for CTAs, but not for your links. Anchor text is one of the most important aspects of SEO today, so don’t waste the chance to take advantage of it. Use a few descriptive keywords instead of hyperlinking words like “Click here” which have no meaning to search engine bots.
- Use anchor text that is relevant to the subject matter on the page you’re linking to
- Make them unique, too many links with the exact same anchor text can look spammy
- Check out the tool from SEO Chat that helps you identify links and their anchor text
4) Not using enough copy
You don’t need to create pages with enough copy to fill a short story, but you want to make sure you have enough to convey the message to your audience (and search engines). So instead of creating multiple pages with a little copy, focus on a few pages with more copy.
- Write a minimum of 300 words per page
- Create copy for your readers first and search engines second
- Use SEO Review Tools’ to check word count on your website
5) Image size
Another common overlooked SEO mistake is to not properly size your images. Large image files will slow down your load speed, cause a bad user experience and also negatively impact your organic search ranking. Make sure to compress images enough so they don’t slow down your page load speed, but not too much that they are two small or low quality.
- Make images only as big as they need to be
- Unless you are using images that are intended to printed, use the standard web resolution of 72 dpi
- Use free tools like Pixlr and Optimizilla to get your images web readySource: https://www.dmn3.com
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